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6 Important Supplement Trends to Look Out for in 2020


When you don’t have the time or energy to make sure that you’re getting all your nutrients from food, taking vitamins and supplements can make staying healthy easier. With the rise of new health-boosting supplements like CBD, prebiotics, and more last year, we’ve been wondering what we can look forward to in 2020 — so we consulted an expert. Dr. Traj Nibber, Founder and CEO of Advanced Orthomolecular Research (AOR) has been in the supplement industry for 30 years, and he gave us the inside scoop on what exciting new trends we should look out for this year.

New Delivery Methods

According to Dr. Nibber, “We’re going from capsules and hard tablets to new delivery systems such as powders, liquids, candies, and different tastable forms. Specifically, we will see increases in delivery systems in chewables and unique deliveries such as jellies, fizzing candies, healthier gummies, and easy squeeze pouches.” How exciting! Don’t you just hate having to swallow a mountain of pills?

Dr. Nibber thinks that people will enjoy eating their supplements: “A downtrend in traditional delivery methods will have people questioning: is this food or a supplement? These new delivery methods will be closer to food than ever before!” 

Coconut PEA

PEA is a new product for anxiety and tension that Dr. Nibber thinks we should be even more excited about than CBD! According to him, “PEA [is] a fatty acid from coconut, lecithin, and peanuts which is also naturally produced by the body during times of disease and stress. Unlike the current trend of CBD, PEA is a well-researched molecule that has no issues with safety (for children or seniors), and avoids the common stigma associated with cannabis.” Seriously — does anything bad come from coconuts?

Probiotics, Pre-Biotics, Now…Postbiotics

And of course, Dr. Nibber predicts that gut health will remain at the forefront of the supplement industry this year. This time, with postbiotics: “Postbiotics are probiotics that are heat-killed yet retain (sometimes even more potently) all the properties of the live probiotic. The big advantage is that mainly all the probiotics have a hard time meeting label claims when tested for the final finished product.” In other words, many probiotics, when tested, don’t meet the claims on their labels in how many live active cultures are in the product, so you might not be getting as many beneficial bacteria as you think. 

He continues, “Manufacturers struggle meeting label claims and therefore, resort to putting in large amounts of overages. Postbiotics avoid this issue and manufacturers only need to put in exact amounts. Plus, the product will be shelf-stable!” Another major issue with probiotics is that they aren’t shelf-stable at room temperature. With post-biotics, that won’t be a problem!

Saffron for Anxiety

With mental health at the forefront of the wellness industry, more natural remedies are being researched  — including ruby red saffron. Dr. Nibber says, “Saffron will shine brightly. Saffron is one of the best for depression and anxiety with good clinical research!”

But be warned, saffron can be costly, so be careful where you buy it from. “This herb is revered but due to the high cost is also vulnerable for adulteration. So, buyers beware,” Dr. Nibber warns.

Eye Health

Squinting a lot lately? Dr. Nibber thinks this is not just because we’re getting older, but because we’re always staring at screens! “As screen time continues to increase, eye health is a growing concern. Eye health products (Lutein and zeaxanthin are some assumed top performers) will find a way into the market as tablets, phones, computers, and video games continue to drive screen time.” Lutein and zeaxanthin are antioxidants that play an important role in eye health — little did we know it could help us adapt to our modern lifestyles in the form of a supplement!

Calorie Restriction Mimetics (CRMs)

And for anyone who is looking to lose a few pounds, there are some particularly exciting products on the horizon that help you lose weight by affecting genes that influence fat metabolism. Dr. Nibber says, “Besides caloric restriction (which is tough to maintain) a better alternative is intermittent fasting which is still somewhat problematic. New molecules are being researched which increase the body’s ability to turn on genes that fasting and caloric restriction does. Molecules like NAD+, nicotinamide riboside, and others like spermidine will come to the forefront.” So if weight gain has been a problem for you and you can’t seem to get through a fast or cut your portions down, keep your eye out for these as they may help you achieve the same benefits!

There you have it — an experts opinion on what we should actually be looking forward to in the wellness world in 2020. We’re excited for all the new research and products to come!

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