Health

This Protein Promotes Hair Growth While Strengthening and De-Frizzing Strands

This article was sponsored by NAOMI.

As we get older, many of us experience thinning hair. Hormonal changes that occur during and after menopause can cause our once luscious strands to dry, break, and fall out. Thankfully, growing your hair back could be as simple as adding a daily supplement to your beauty regimen — Australian keratin.

Keratin for Hair Loss and Dullness

Maybe you’ve heard about keratin before in the context of getting a hair treatment that makes your mane super straight and silky. But keratin is actually the main protein that makes up the tissues in your hair, skin, and nails, so you’ll find it in a number of beauty products and treatments. When applied to your hair topically, as with salon keratin treatments or hair products containing keratin, it seals the hair cuticle which prevents breakage and frizziness, and gives your strands a glossy, shiny look.

Keratin protein is found deep down in the hair follicles where hair grows, and since it’s tough and fibrous, it gives our hair its strength and structure. But while this protein is found in nature, it’s nearly impossible to absorb from food and over time, this can take its toll on our hair, skin, and nails.

Knowing that this is a problem for so many people, a team of Canadian and US researchers went in search of a solution back in 2014. They found that the key is to ingest soluble keratin that the body can easily break down. And luckily, using a now-patented process, the team was able to “solubilize” a pure form of keratin called Cynatine HNS from Australia. When they tested it, the results were astounding.

According to the results of their randomized controlled trial, women who took the new Australian keratin supplement saw measurable improvements in their hair, skin, and nails compared to a group of women who took a placebo. Specifically, subjects taking the keratin saw improvements in hair follicle/scalp health, hair quality (shinier, smoother strands), and hair loss was even reduced as much as 46 percent. Pretty amazing!

So you’re ready to add a keratin supplement to your rotation, but which one should you choose? We love health and wellness expert Naomi Whittel’s new keratin supplement, NAOMI Australian Keratin.

In this supplement, keratin is broken down into microscopic, solubilized peptides that bind to your strands and follicles, improving hair luster and reducing fall out. To protect hair follicles from free radical damage, the power of keratin is enhanced with potent antioxidant plant compounds from Muscadine grapes and wildcrafted Japanese knotweed. The addition of biotin and vitamin B6 also help boost your natural keratin production.

NAOMI Australian Keratin

Buy from NAOMI, $90 for 3 Bottles

Why we like it

  • Features a daily, therapeutic dose of Cynatine HNS® — the highly soluble keratin that can survive the stomach’s acidic environment and be fully absorbed by the body.
  • Includes biotin, a nutrient your body needs to convert amino acids into keratin, along with hair-beautifying B-vitamins: vitamin B6, niacin and pantothenic acid.
  • Contains hair minerals zinc and copper to fill in deficiencies that can disturb healthy hair growth as well as stimulate new growth

So if your mane is looking a bit lackluster these days, don’t blame your age and submit to defeat. First (and as always), check in with your doctor to make sure it’s OK to add a keratin supplement to your routine. In as little as 30 days, you could start to see thicker, healthier hair!

This article was sponsored by NAOMI.

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