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We’re not sure if you’re aware, but you can get M&Ms in just about any color you could possibly imagine--even silver and gold. You can custom order them in the colors you choose for your wedding or baby shower. You can get a mixed bag in colors that match those of the football team you want to win the Super Bowl. But pretty soon, that might no longer be possible.
Mars, parent company of General Mills, announced earlier this month in a press release that they will be removing all artificial colors from its foods, including gums, chocolates, and candies. That means those M&Ms--and, by the way, Skittles--might not come in the same vibrant hues we’ve all grown accustomed to seeing when we tear open a package.
Although the company claims they will work to “maintain the vibrant, fun colors consumers have come to expect,” the difference in Trix was striking when General Mills removed artificial colors from their cereal products. You can see before and after the removal of the chemicals in the image below.
One of these bowls of Trix cereal was made with artificial colors and flavors, and the other with natural flavors and colorings.Posted by Washington Post on Monday, June 22, 2015
One of these bowls of Trix cereal was made with artificial colors and flavors, and the other with natural flavors and colorings.
What the future production standards have in store for the candy-coated chocolates has yet to be seen, but seeing the exact same colors seems unlikely baring a technological leap in natural coloring creation. We don’t know about you, but we’re bracing for the change and just hoping the taste stays the same. We don’t want another lime Skittles situation, here.