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The First Ever JCP Live Holiday Spectacular Featured Performances from the Backstreet Boys

Proceeds from the Live Event Went to Feeding America


On Dec. 1, 2022, JCPenney unboxed holiday magic with the JCP Live Holiday Spectacular, a Facebook Live event hosted by Naz Perez in Los Angeles, which featured special appearances and two a cappella performances from the Backstreet Boys’ first-ever Christmas album, ‘A Very Backstreet Christmas’.

Viewers were cheerfully engaged as the guys answered holiday questions, participated in live games and learned a dance from 10-year-old TikTok phenom Chace Castle.

During the show, JCPenney kicked off its three-year partnership with Feeding America by making a $75,000 donation – which was then matched by the Backstreet Boys for a total donation of $150,000! The brand also gave out prizes to viewers like diamond stud earrings, a stand mixer, beauty items and more.

Watch the Facebook Live here:

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