The First Ever JCP Live Holiday Spectacular Featured Performances from the Backstreet Boys
Proceeds from the Live Event Went to Feeding America
![JC Penney](/wp-content/uploads/sites/2/2022/12/BSB-Header-JCP.jpg?w=856)
On Dec. 1, 2022, JCPenney unboxed holiday magic with the JCP Live Holiday Spectacular, a Facebook Live event hosted by Naz Perez in Los Angeles, which featured special appearances and two a cappella performances from the Backstreet Boys’ first-ever Christmas album, ‘A Very Backstreet Christmas’.
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Viewers were cheerfully engaged as the guys answered holiday questions, participated in live games and learned a dance from 10-year-old TikTok phenom Chace Castle.
![](https://www.firstforwomen.com/wp-content/uploads/sites/2/2022/12/BSB-JCP-Hands.jpg?w=1024)
During the show, JCPenney kicked off its three-year partnership with Feeding America by making a $75,000 donation – which was then matched by the Backstreet Boys for a total donation of $150,000! The brand also gave out prizes to viewers like diamond stud earrings, a stand mixer, beauty items and more.
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Watch the Facebook Live here: facebook.com/watch/live/