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It’s not often that we stop and think about the ingredients in our favorite lipstick, foundation, and mascara, so we did some research in finding the best natural skincare and beauty products for creating an ideal skincare routine without potentially harmful substances. Organic and natural cosmetics leave out ingredients that can make your skin and body feel worse in the long run. You may be dedicated to your colorful lipstick collection or your go-to mascara, but these products are just as fabulous and won’t harm you or your age-defying beauty routine!
Why Use Natural Skincare
More and more companies that make natural skincare products and natural makeup are popping up every day. Even well-known brands with conventional products are developing natural cosmetics, which makes it easier to find makeup without toxic ingredients. Just to be safe, here is a quick list of chemicals that shouldn’t be present in natural skincare: parabens, phthalates, sulfates, synthetic fragrances and colors, and petrochemicals. More extensive lists are available from the EWG Skin Deep Database if you’re looking to cut out as many possibly harmful substances as you can. A good rule of thumb to follow is if a majority of the ingredients look edible – coconut oil anyone? – you’re in the clear.
While the FDA has no specific definition for the term natural, it does have regulations for cosmetics. Those regulations combined with the USDA’s guidelines on food labeled organic can apply to beauty products. There are also private companies that can certify and label products. A few of the extensive rules include no GMOs and no components that are on the national list of prohibited ingredients.
Refer back to the listed ingredients above so you can double check that you’re buying natural skincare products without them. Places like Sephora, Amazon, Ulta, and Dermstore provide shelves and webpages dedicated to natural skincare and organic skincare. When beginning your clean beauty journey, start by replacing one or two products at a time, that way you can slowly work up to having a makeup bag and bathroom shelf that agree with your skin and your wallet.
Best Natural Skincare Products
Whether you’re looking for everyday makeup staples like foundation and mascara or skincare powerhouses like moisturizer and eye cream, we’ve rounded up the best of the best. Your clean beauty transformation awaits. Keep scrolling for FIRST’s picks for the best natural skincare and beauty products.
We write about products we think our readers will like. If you buy them, we get a small share of the revenue from the supplier.
Kjaer Weis Mascara Natural Beauty
1. Best Lengthening Mascara — Kjaer Weis Mascara
This formula glides on easily and works double duty to make your lashes look long and lush without clumps. One Amazon buyer said, “This mascara is the holy grail of natural mascaras for me. I've tried many brands of natural mascaras, but they all smudge and run after a few hours or in some cases, just a few minutes. This mascara actually stays put, looks good, and comes off easily with soap and water.” Your wink and blink will be picture perfect without toxic ingredients!
Where to buy: $58.67, Amazon
Non Toxic Beauty
2. Best Mascara for Sensitive Eyes — Noix de Coco Nourishing Mascara
For those who have sensitive eyes or who wear contacts frequently, it can be hard finding a mascara that doesn’t flake or irritate your eyes. Noix de Coco’s formula is one of the best natural skincare and beauty products, and it's made with nourishing coconut oil, vitamin E, and chamomile. This potent mix makes for a soothing and softening effect. Your eyes and the skin around them are fragile, so allowing only non-toxic ingredients to come in contact with them is a great way to keep them healthy. Your lashes will be soft and supple while boosting your natural length.
Where to buy: $29, Amazon
Non Toxic Mascara
3. Best Mascara for Holding Curl — Tarte Lights, Camera, Action Mascara
Four benefits in one bottle makes this a makeup bag essential. Tarte’s non-toxic mascara curls, conditions, lengthens, and volumizes all without the use of potentially harmful chemicals. “I consider myself to be a mascara snob and I expected to be unimpressed with this item. I would not have tried it if it hadn't been one of the samples that I walked out with and it is a new front runner. I've spent WAY more than this to have a lesser result. It is a must have!” said one Sephora reviewer. This mascara won’t flake, smudge, or wear off throughout the day, and it’s a part of Tarte's sulfate- and paraben-free makeup line.
Where to buy: $23, Sephora
Healthy Beauty Products
4. Best Natural Foundation — Tarte Amazonian Clay Foundation
The Amazonian clay in Tarte’s products is known for its ability to soak up oil without leaving your skin looking dry and hydrate without making your skin look oily. It’s full coverage, but it never feels cakey. Amazonian white clay is chock full of minerals that are ideal for blemish control and cell renewal, as well as loaded anti-aging benefits. A foundation that improves your skin sounds like a contradiction, but the complexion-repairing proof is in the tube. “This is by far the best foundation I've ever had. It's been 105-108 degrees out, and no matter how much I sweat, my makeup still looks flawless. I don't use cover up anymore, just a little extra foundation around problem areas. I put it on with a brush, and that's the only way to do it. A little bit goes a long way,” said one Sephora reviewer.
Where to buy: $39, Sephora
Pressed Foundation Organic
5. Best Organic Foundation — Mineral Fusion Pressed Powder
Finding a foundation that doesn’t oxidize or slide off can be a challenge, especially when you’re searching for one without parabens or phthalates. Luckily, Mineral Fusion created a stunning product that exceeds expectations. It's one of the best organic makeup products that's both healthy and beautiful. One Amazon reviewer said, “My skin doesn’t produce oil while wearing it, and it’s not clogging my pores or creating acne throughout the day. I now understand that it’s actually financially smarter than purchasing cheaply made makeup.” The foundation also has a ton of age-defying vitamins and antioxidants so you can improve your skin while wearing makeup.
Where to buy: $16.25, Amazon
Natural Beauty Products Healthy
6. Best Natural BB Cream — Erborian Liquid BB Cream Cushion
This compact may look like a powder, but its velvety finish comes from a liquid formula. By pressing the cushion on top, the sponge absorbs the liquid and you can blend and blur for a flawless complexion. Similar to Tarte’s Amazonian Clay foundation, you won’t look oily or dry, but rather your skin will be a smooth, glowing matte. BB creams are lighter than foundation and work best for hot weather or people who don’t need full coverage. One Sephora customer said, “Great foundation! I have many issues finding the right makeup since i have a very sensitive skin and suffer from rosacea. It leaves you the skin smooth and glowing, and you don't need to use powder afterwards. Perfect for daily natural makeup.”
Where to buy: $26, Sephora
W3ll People Brightening Powder
7. Best Brightening Powder — W3LL PEOPLE Bio Brightener Powder
A powder that both perfects and keeps your makeup on is one worth buying. After putting on foundation, a sweep of this brightener from W3LL PEOPLE will make your skin look more healthy and hydrated! One Amazon customer said, “This powder is just enough to hide pores, eliminate shine, and give a soft finish without making it look like I'm trying to hide my natural look.”
Where to buy: $26, Amazon
Lilah B Aglow Mist
8. Best Natural Setting Spray — Lilah B. Aglow Face Mist
Owning both a face mist and a setting spray takes up room in your makeup cabinet that you could use for other natural skincare products. Lilah B’s spray works to refresh your face like a mist, but has the ability to keep your makeup in place too. Lavender and other natural botanical ingredients brighten your skin and soothe at the same time. Sephora buyer nicnacbeauty said, “This gorgeous mist caught me by surprise. I decided to try it out while on vacay a couple of weeks ago and now find myself reaching for it every day. It's such a lovely, calming scent and sets/refreshes makeup like nobody's business.”
Where to buy: $48, Sephora
Zuii Organic Lip Blush
9. Best Natural Blush — Zuii Organic Flora Lip & Cheek Creme
If you’re looking for an upgrade to your dreamy, rosy glow, this is it! Zuii’s product works on both your cheeks and lips and aside from being organic it falls under the vegan cosmetics category. The super light formula provides a subtle blush even on the most sensitive skin. You won’t have to worry about breaking out while rocking this look.
Where to buy: $33, Amazon
Rms Palette Blush Natural
10. Best Natural Makeup Set — RMS Beauty Signature Set
Simplifying your beauty routine frees up your morning for accomplishing other to-do list items. This palette from RMS Beauty provides a shimmering combo of bronzer, two shades of blush, and vanilla lip balm. With four makeup staples in one convenient compact, your routine will be shorter, but you also have a trendy and organic travel makeup kit that's easy to tote around. “If you want to use something that feels natural and nourishing, I highly recommend going with RMS Beauty!” said Amazon customer Jaclyn DeVore.
Where to buy: $44, Amazon
Ilia Bronze Illuminator Amazon
11. Best Natural Bronzer — ILIA Beauty Illuminator
Contouring and highlighting is all the rage these days, and with this bronzer/highlight mix you can look more youthful and vibrant. The pure ingredients in this luminous stick won’t leave you with an orange residue and, “is amazing for contour because of its medium bronze shade and its excellent blendable texture,” said Amazon buyer Lindsey. Looking fifteen years younger is only a few swipes away!
Where to buy: $34, Amazon
Organic Eye Shadow Shimmer Amazon
12. Best Organic Eyeshadow — RMS Beauty Organic Powder Eyeshadow
A shimmery smokey eye is such a gorgeous look for all kinds of occasions. This lovely taupe shadow is perfect to layer on for a date night with your partner or to swipe under your lower lashes for a simple, eye-catching look. You can replace your go-to palette with shadows from RMS so you can get a beautiful look that only is made from raw, whole ingredients.
Where to buy: $16, Amazon
Non Toxic Eyeliner
13. Best Natural Liquid Eyeliner - Eve by Eve’s Smudge-proof and Waterproof Eyeliner
Styled after a traditional calligraphy pen, this eyeliner’s tip is user-friendly and produces perfect lines and cat eyes. The liner will easily glide across your lid, and will avoid crookedness or bleeding into your eyeshadow. It won’t budge, no matter if you’re on a run or headed out for a coffee date. Ingredients like hydrolyzed collagen and ginseng root extract will help nourish your skin and provide anti-aging benefits. “My makeup artist friend recommended this to me, and I've already purchased it for the second time. The black is dark and opaque, it wears all day even on my oily eyelids, and doesn't irritate my sensitive eyes. I'm no pro with liquid liners, but I found this very easy to apply in an even line. It doesn't drag or pull at the skin and applies as smoothly as a gel liner,” said Amazon customer Sharon. Winged eyeliner has never been so simple.
Where to buy: 2-Pack for $36, Amazon
Vapour Eyeliner Organic Black
14. Best Natural Eyeliner - Vapour Organic Beauty Mesmerize Ink Black Eyeliner
Achieving a rich, easy cat eye or stylish, smudged upper lid is possible now thanks Vapour Organic Beauty’s highly pigmented liner. Buyer Tamira Hall loves how easily it glides on and the product’s organic ingredient mix that “doesn’t irritate the eyes.” Using a pencil eyeliner gives you a variety of options for everyday outings and events that need a little more drama. This product is certainly worth adding to your makeup drawer.
Where to buy: $20, Amazon
15. Best Non-Toxic Lipstick - Axiology Natural Lipstick
Chapped lips and lipstick seem to go hand in hand, yet with Axiology’s natural lipsticks, these two don’t have to be synonymous. Each tube is filled with organic coconut and avocado oil so your smile can be soft and supple. One Sephora buyer said, “It smells great, goes on incredibly smooth, is highly pigmented, and keeps my lips moisturized for hours.” There is also an astounding rainbow of colors to choose from whether you prefer a nice neutral or a bright berry.
Where to buy: $15, Sephora
Bite Beauty Agave
16. Best Natural Lip Balm - Bite Beauty Agave Lip Balm
Your face isn’t the only skin deserving of a scrub and mask – your lips need some loving too. Bite Beauty’s set of three will invigorate and revitalize your pucker so you won’t have to worry about cold winter weather, wearing lipstick, or painful peeling. Walterq said after buying from Sephora, “It lasts forever and I'm so impressed with it!! It is so moisturizing and I can't wait to purchase more!”
Where to buy: $18, Sephora
Non Toxic Concealer
17. Best Natural Concealer - Tarte Creaseless Concealer
Tarte’s creaseless concealer has been a viral beauty favorite for quite some time, and it’s easy to see why. Its creamy, blendable texture is dewy, and although maracuja oil is in it, your under eyes won’t look greasy. This concealer works wonders in hiding under eye circles and revitalizing the areas of your face you apply it to. It’s not too thick, but is far from translucent so no discoloration will show through. One Sephora customer said, “This is great concealer for women who have dry or wrinkled skin under their eyes. This is very thick and rich. A little goes a long way. It blends nicely with a damp mini beauty blender and somehow sits on top of the wrinkles.” Phthalates and parabens won’t be found in this mighty tube, and its contents are hypoallergenic, so it can suit even the most sensitive skin.
Where to buy: $26, Sephora
18. Best Full Coverage Concealer - Lilah B. Virtuous Veil Concealer and Eye Primer
Trying to decide if you want to cover up a blemish when it appears or letting it breathe your is frustrating. This natural concealer is the best of both worlds, diminishing the chance of clogging your pores while giving you full coverage. Not to mention, it doubles as an eyeshadow primer and isn’t harsh to the fragile skin on your eyelids. Momof30, an owner of this product, said, “As a teacher I am busy and on the move and my eyeshadow never leaves me. I come home looking as fresh as when I left 8 hours prior. It is smooth and light and does exactly what it is supposed to do!”
Where to buy: $44, Sephora
Best Eye Makeup Remover
19. Best Makeup Remover - Farmacy Green Clean Makeup Meltaway Cleansing Balm
If you want to see the closest thing to magic, Farmacy’s cleansing balm is it. Whether you just wear a touch of mascara and blush or you constantly have a full face of makeup, this cleanser will get every last bit of product off your face. The consistency starts out as a solid butter, but once you rub it into your face it transforms into a silky emollient oil that slides your makeup right off. After rinsing with warm water, your face will be left completely spotless and softer than it was before you even put makeup on.
Where to buy: $34, Sephora
Korres Greek Yogurt Wipes
20. Best Makeup Remover Wipes - Korres Greek Yoghurt Cleansing Wipes
Greek yogurt isn’t just for eating, it’s now useful for cleaning your face and reviving it! These wipes by Korres are free from all the aforementioned ingredients and are beneficial no matter your skin type. Dry, oily, or combo, these will get the job done without messing with your skin’s chemistry. Sephora buyer sherriann1 said, “It glides along my skin, and does not contribute to rosacea; in fact, it helps prevent rosacea/acne outbreaks. It is soothing to my sensitive "mature" skin. I would definitely recommend this.”
Where to buy: $15, Amazon
Vikas Makeup Remover Organic
21. Best Organic Makeup Remover - Vika’s Essentials Makeup Remover
The last thing you want from a makeup remover is harsh chemicals. Removing makeup should feel soothing and refreshing, not irritating! Amazon buyer S. Gotz was satisfied with the product’s effectiveness, “This makeup remover DOES remove all my makeup, especially mascara. It gently cleans off all makeup and leaves my skin feeling nice, not greasy.” Getting every last trace of a long day’s makeup wiped off makes for one happy fresh face!
Where to buy: $23, Amazon
Best Facial Oil Natural
22. Best Natural Skincare for Acne - Lapis Oil Balancing Facial Oil
This oil is stripped of fillers and other emulsifiers so you can receive its ingredients’ full potency. When other additives are included, it dilutes the strength of what you’re putting on your skin so you’ll see fewer results. Herbivore’s Lapis Oil is known for its ability to banish acne completely, diminish the size of pores, and erase redness. This is certainly one holy grail product that should be added to your skincare routine. “As an esthetician I try a lot of skincare, work with a lot of skincare, and learn a lot via other people. I’m very picky about the products I use. I want every ingredient to be necessary, no fillers. I also want my skincare to be as clean as possible. This lapis oil is fantastic! I saw a reduction in pinkness in my skin around my nostrils. My cycle-induced breakouts never even fully developed. I also feel less oily, which is tough when you work in a steamy spa,” said a Sephora customer.
Where to buy: $72, Sephora
Best Natural Lotion
23. Best Natural Face Moisturizer - Whipped Argan Oil Face Butter
Josie Maran’s line of argan oil products never fails to moisturize, hydrate, and completely rejuvenate your skin. If fine lines and wrinkles are something you want to target, this cream will help firm. If hyperpigmentation is more of your concern, the face butter will reduce redness. Whether you have these issues or not, this moisturizer will work on any skin type. “I was an ultra sensitive redness-prone face. I've tried multiple brands without finding something that can calm and improve my condition until last month when I bought my first jar of this amazing moisturizer. To start, the fragrance is amazing, it's thick but at the same time once on your face feels so light. I'm obsessed with this product. I wish I could attach pictures so you can see how much my face has improved. Just give it a try, you will not be disappointed!” said one Sephora buyer in a review.
Where to buy: $42, Sephora
All Natural Moisturizer
24. Best Natural Night Cream - AHAVA Nighttime Face Moisturizer & Anti Aging Cream
Night cream is an important part of any skin routine — it can make a difference in how your skin heals and repairs itself while you rest. Your complexion will get quite the luxurious treatment with this moisturizer. With 21 minerals from the dead sea, this thick cream helps transform your skin and contribute to anti-aging efforts. When you wake the next morning, your skin will look refreshed and rejuvenated. “I have been using Ahava Hydrate Replenisher for 25 years and wouldn't use anything else. I am 67 years old and people tell me that I look 50,” said on Amazon reviewer. This natural moisturizer
Where to buy: $51, Amazon
Skin Tone Correcting Moisturizer
25. Best Natural Moisturizer With SPF - Skin Tone Correcting Oil-Free Moisturizer
Origins and Dr. Andrew Weil teamed up to create this light, skin-softening cream. SPF 30 along with Dr. Weil’s clinically proven brightener gives your skin a luminous glow and protects it from harmful UV rays. A strong mix of plants and algae also contribute to a more even skin tone and help fade dark spots and discoloration. One Sephora reviewer said, “First time trying this product...I tend to gravitate towards more natural products as my skin is super sensitive. And while no one can escape getting older...I've found my skin is more problematic the older I get. Frequent breakouts, redness, and dark spots are my main concerns. I've used this product for four days now and have noticed a significant difference in the overall appearance of my skin. A little goes a long way!”
Where to buy: $56, Sephora
Natural Eye Cream
26. Best Natural Eye Cream - Origins Eye Doctor Moisture Care Cream
Crows feet, puffy under eyes, fine lines, and circles can be defeated with the help of this cream from Origins. Its natural extracts, like cucumber and green tea, de-puff and soothe so your eyes can look and feel rejuvenated. The most fragile area of your skin deserves a little extra TLC, and this cream won’t disappoint. “I have autoimmune disease which makes my skin very dry. The wrinkles around my eyes have been so bad and I have such deep creases; it's very embarrassing. I started using Origins two months ago and I cannot believe the transformation around my eyes. The deep creases have improved immensely and the darkness around my eyes have lightened up as well. I will never stop using this product — it just keeps getting better with time,” said a buyer from Sephora.
Where to buy: $41, Sephora
Odacite Eye Serum Amazon Naturals
27. Best Natural Eye Serum - Odacité Eye Contour Serum
Your eyes are an easy giveaway of your age, so keeping the skin around them fresh and tight will erase years off you. This serum is a powerhouse of all the best anti-aging and firming ingredients and leaves out the ingredients you don’t want your skin to absorb. Its baobab oil will increase elasticity and the combo of essential oils will combat wrinkles. And more than one Nordstrom customer raved about how quick the serum worked and how rested they looked after waking up in the morning.
Where to buy: $42, Nordstrom
Best Natural Nail Polish Set
28. Best Non-Toxic Nail Polish - Zoya Naked Manicure Set
Free of formaldehyde and nine other common, yet toxic ingredients usually found in nail polishes, Zoya is hard to beat for a natural manicure. This set gives you the perfect nude look and helps nourish your nails. It comes along with a spray and moisturizing hand lotion so you can give yourself a luxury treatment from the comfort of your home. Zoya also has a wide selection of other stunning colors whether you’re looking for a shimmering sky blue or a deep auburn red. One Amazon buyer said, “Best natural manicure product I’ve used in years. Makes my dry, short nails look beautiful and also makes them strong! Lotion and spray are super moisturizing. Love it all. Highly recommend.”
Where to buy: $25, Amazon
Tenoverten Nail Polish Natural
29. Best Natural Nail Polish - Tenoverten Nail Care System with Foundation and Top Coat
Your nail polish might be the last beauty product you’d expect to contain harmful chemicals, but most polishes are teeming with scary ingredients like formaldehyde. This Tenoverten duo will give you the perfect manicure with natural elements that aren’t found in conventional nail kits. Amazon customer Bev Mongold said, “Cost is more than store bought but they're worth every
Where to buy: $32, Amazon