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This Custom Pillow Was Engineered to Improve Your Sleep


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Everyone likes the idea of a product that was made just for them. From personalized hair serums to curated subscription boxes, it seems like just about anything can be crafted to your personal specifications these days — including your bedding. No, we’re not talking about mattresses you can adjust to your specific sleep number: We’re talking about the Pluto Pillow ($75, Pluto Pillow). 

Launched in March 2018, Pluto Pillow was founded by Susana Saeliu after she noticed a gap in the bedding market for high-end pillows. In an 2018 interview with Forbes, Saeliu shared, “Studies show that we choose a pillow that makes a great first impression in the store, but it usually results in a terrible sleep. So, we wanted to take a more scientific approach to the pillow process.”

With a mission to “take the guesswork out of pillow shopping and maximize your sleep” through the art of customization, Saeliu got to work creating the brand’s innovative personalized sleep pillow. Built specifically for your needs, whether you prefer your pillows soft like a cloud or firm and supportive, these sleep aids are tailored to allow you to get a more comfortable night’s rest — something that’s at the core of healthy living. 

At the heart of Pluto Pillow lies a hybrid designof a foam inner core and an outer plush pillow — both of which can be uniquely formulated to your liking. If you aren’t sure about which height, materials, or density you might like, that’s no problem, either: The company has created a system that will allow pillow makers to assess the ideal type of foam and plush material they’ll use for your desired comfort based on a personal profile you’ll build online. 

The Pluto Pillow experience begins with an online quiz. Here, you’ll answer questions about your body, your current pillow situation (i.e. things you like or things you’re looking to change), your sleeping position, your desired pillow height, and how you want your pillow to feel. From there, Pluto Pillow will analyze your answers and run them through its patent-pending algorithm to build your dream pillow accordingly. Within a week, your personalized purchase will be on its way to your doorstep. 

Unlike other “customizable” pillows, which come with a zippered opening and removable inserts that require you to physically add or remove layers from inside your pillow, Pluto Pillow comes ready-to-sleep, exemplifying a sleep aid that’s comfortable, structured, and offers just the right amount of support for you right from the jump. 

“Thank you Pluto Pillow people for making the pillow of my dreams!” wrote one happy customer. “Every pillow I’ve bought has been too high or too low. My husband calls me Goldilocks because of the number of pillows I have gone through. This is the first time where I can tell a company the exact height I’m looking for and they’ve made it happen (or as they call it, ‘crafted’) for me!”  

Another shopper said this buy improved her overall sleep experience: “I have slept better this week [with my pillow] than [I have] in months. I wake up with no neck pain and am sleeping through the night because this pillow is cool and supportive,” she wrote. “Huge improvement over store-bought pillows!”

To top it all off, Pluto Pillow also offers free shipping, free returns, and a 100-night money-back guarantee, meaning this is one pillow company that’s more than confident in their product. 

We don’t know about you, but if it results in a little extra shut-eye, we’ll happily shell out a little extra for this bespoke find! 

Where to buy: $75, Pluto Pillow

For more on the Pluto Pillow, check out this video below!

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