The 3 p.m. coffee run may be a thing of the past, or so the soft drink giant hopes. Coming off the back of the Coca-Cola No Sugar launch, the company has released an Australian exclusive – Coca-Cola No Sugar Plus Coffee.
While the name doesn’t quite roll off the tongue, it does hope to tap into the coffee-obsessed market.
“Australians have a love affair with coffee so we thought why not give them more of what they want – the great taste of Coca-Cola with a dash of real coffee from Brazil,” Lisa Winn spokeswoman for Coca-Cola Australia, says.
We Americans love coffee, too, Lisa! How many signatures do we need to bring it to the U.S.?
The new product offers the “unmistakable aroma of real coffee and some subtle caramel undertones,” but it won’t be the cause of any bouncing-off-the-walls, over-caffeinated madness.
A 250mL can contains just 35 mg of caffeine — about half the strength of a regular flat white — making it great for an afternoon buzz, perhaps, but not so great to get you through the rest of the day.
The launch follows a previous trial run in Japan. Earlier this year, a sugar-laden Coke-and-coffee version began popping up in vending machines throughout the country to mixed reviews.
As one publication put it, “It was exactly like I added coffee to Coke [so the] product name is not wrong. I do not think it's delicious, but it's not as bad as I thought.” (Thanks, Google Translate).
The jury is still out on the sugar-free Australian edition, but it’s rolling out across the country this week and will be in stores for a limited time over summer.
We've got our fingers crossed that an American version is released very, very soon.
This post was written by Food to Love editors. For more, check out our sister site Food to Love.