A few weeks ago, Melissa McCarthy launched her fashion line, and vowed to do away with the term "plus size."
Lane Bryant is taking a different tack with its inspiring campaign, #PlusIs Equal. The women's clothing retailer is using the term to promote body diversity in the fashion industry, especially in magazines and billboard ads. After all, as Lane Bryant has pointed out on its #PlusIsEqual site, 67 percent of American women wear sizes 14 to 34. And yet fashion magazines and other media outlets continue to show models who are at best a size 2.
To drum up support, the clothing store enlisted several high-end models, including Ashley Graham and Precious Lee, to join the pledge. There was also a huge rally in Times Square in New York City yesterday. Their message: "We believe all women should be seen and celebrated equally. See what people are saying. Add your voice and join us in calling for equal representation."
Posted by Lane Bryant on Monday, September 14, 2015
Watch the video below. We'll bet you're as moved as we are to join Lane Bryant in celebrating body diversity and fashion for all women.
#PlusIsEqual from Lane BryantCelebrating all women. One powerful statement at a time. #PlusIsEqualPosted by Lane Bryant on Monday, September 14, 2015
Celebrating all women. One powerful statement at a time. #PlusIsEqual
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