Liquid calories, not unlike an ocean tide, are a slow and steady drain that can quickly pull you under, destroying your health and waistline in the process. But, we get it; it’s hard to give up flavorful soda and juice in favor of character-free water. That’s why we love this new cup seeking funding through an Indiegogo campaign. It makes calorie-free, health-boosting water taste like fruit without changing it at all. No preservatives, no additives, no struggle to make this healthy and slimming swap.
The Right Cup, as it’s dubbed, infuses your water with the smell and taste of orange, berries, lemon and lime, or apples. Your brain is surprisingly easy to trick with smells; most of what you “taste” (about 80%, in fact) is actually something you’re smelling. So the company took six years to develop FDA-approved scents and flavors that could be put into the actual cup material in order to trick your brain into actually enjoying doing something healthy: drinking water.
Watch the video below for more details about how and why this tasty new technology was developed.