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Your dinner out is winding down, so you decide to sneak a peek at the dessert menu--just to see what looks good.
Even though that chocolate cake sounds like perfection on a plate, you pass the menu back to the waiter and decide to “be good” and forego the final course--which is exactly what the restaurant wants you to do. We’re here, on the other hand, to tell you to get that chocolate cake and enjoy every last sweet spoonful. Don’t worry, we have a good reason.
The desserts are actually the best possible deal on the menu--and might taste better than your entrée. Desserts are unique: They need quality ingredients in order to taste good, but--as Professor Tyler Cowen told The Washington Post--no customer is willing to pay $20 for a dessert, so the restaurant can’t up the price.
We’re not saying give in all the time. Your waistline would have something to say about that. But if you see something that really catches your eye--like chocolate lava cake, perhaps--it’s worth the money to say yes.