We understand the logic. Buying better chocolate chips equals baking better chocolate chip cookies, right? This math just doesn't add up, according to a couple taste tests from Food52.
Yes, buying better chocolate when you plan on popping it plain does make a difference. Their blind taste test proved that your palette can clearly tell apart good stuff from cheap stuff. If you’re simply out to enjoy some chocolate, skip the baking aisle and splurge on some truffles instead. Your taste buds will thank you.
But here’s where it gets interesting. When baked into cookies, all but one of the testers preferred the budget-brand chips. Although the curious minds behind this test aren’t sure why this is, they think the “too sweet” taste the testers didn’t like when eating the lower-cost chocolate chips alone melded better with the cookie as a whole than the pricier versions.
Food52 didn’t divulge which brands they pitted against each other, so if you’re sworn to your signature recipe with a particular brand of chocolate chips, bake on! But if you’re up for grabbing any old kind, you might be pleasantly surprised by the taste--and the money you’ll save--with picking the less assuming bag.