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"We believe that style has no size," the online fashion retailer ModCloth proclaimed on its blog, explaining why the site had decided to do away with the plus-size category. While ModCloth will still be offering clothes in sizes XS to 4x, the larger clothing will be available alongside the smaller-sized ones instead of segregated on their own.
The decision to drop the term from the site came after ModCloth surveyed nearly 1,500 women, and found that 60 percent found it embarrassing to shop for large-size clothing in another section or store. "ModCloth has always been a firm believer that types of clothing rather than types of bodies should define shopping categories,” the retailer's president said when announcing the decision.
ModCloth becomes the latest retailer to embrace the idea that women come in all sizes and shapes--and builds upon the idea, started by Melissa McCarthy, that shopping should be about helping women feel like the best version of themselves. The online retailer hopes its decision will "spark a change in the broader fashion industry in the future," as it stated in the blog.
We're hoping so, too.
Shopping should be about style, not size. That’s why we’re retiring the term ‘plus size’ on ModCloth, and revamping our...Posted by ModCloth on Tuesday, October 6, 2015
Shopping should be about style, not size. That’s why we’re retiring the term ‘plus size’ on ModCloth, and revamping our...