Few doll figures are as famous as Barbie's. And few have ignited as much controversy. Phrases like "unrealistic proportions" and "not diverse" have been used to criticize the iconic doll for years, mostly because her body has remained essentially the same for so long—rail thin and super busty.
Well now, Barbie's body has changed in a huge way. Or should we say bodies? Yes, Mattel has released three new figures for the doll: petite, tall, and curvy. From Jan. 28 onward, these three new figures will be sold alongside the original doll. They'll all be called Barbie, but it's the curvy one that unquestionably marks the biggest change for the toy in a long time.
"What I learned watching moms and kids meet curvy Barbie" https://t.co/xAmMiTE21d pic.twitter.com/5gsaQ4GI9Q— TIME.com (@TIME) January 28, 2016
"What I learned watching moms and kids meet curvy Barbie" https://t.co/xAmMiTE21d pic.twitter.com/5gsaQ4GI9Q
The company is hoping that with the new diverse body types, along with the new variety of skin tones and hair types introduced last year, these dolls will more closely reflect their young owners' worlds.
Mattel announces iconic #barbie doll to be available in curvy, petite, and tall sizes: https://t.co/X9olNELNOT pic.twitter.com/lqoZsv1pcP— InStyle (@InStyle) January 28, 2016
Mattel announces iconic #barbie doll to be available in curvy, petite, and tall sizes: https://t.co/X9olNELNOT pic.twitter.com/lqoZsv1pcP
Only time will tell what the response will be to Barbie's new bod(s), but one thing's for sure, Mattel had it right when they coined the hashtag #TheDollEvolves on their website.
Check out Barbie's 57-year evolution in 37 seconds in the video below.
Watch Barbie's 57-year evolution in 37 secondsWatch Barbie's 57-year evolution in 37 seconds.Posted by TIME on Thursday, January 28, 2016
Watch Barbie's 57-year evolution in 37 seconds.
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